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My story

My experience

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Experience

Role - Assistant & Manager Virago By PKB

• I worked as a personal assistant and later promoted to manager for an influencer, where I gained hands-on experience in the world of social media management, campaign planning, and influencer marketing. This role gave me end-to-end exposure—from ideating and creating content to editing videos and reels, and ensuring they aligned with both the brand and the influencer’s personal style. I actively contributed to concept development, shoot planning, and content scheduling, while also learning how to read insights and understand what resonates with different audiences. I managed brand communications, coordinated with PR agencies, and ensured timely deliveries and approvals, maintaining harmony between the brand and influencer side. Handling campaign briefs, tracking content performance, and ensuring smooth execution gave me a deep understanding of the influencer ecosystem. This role also strengthened my ability to multitask, work under tight deadlines, and consistently create content that’s both engaging and on-brand.

Role - Founder Artsy Store

• Former Founder – The Artsy Store, I founded The Artsy Store during the pandemic, an Instagram-based small business that began as a passion project where I created illustrations, mandala art bottles, and other handcrafted decor. What started as a creative outlet quickly turned into a successful venture, with my custom illustration frames becoming bestsellers and shipping all over India. I managed everything independently—from designing and packaging to logistics, social media marketing, and customer communication—gaining hands-on experience in branding, content strategy, and product styling. Over time, I transitioned from a product-based business to offering creative freelance services, including digital illustrations, video/photo editing, social media content creation, and designing e-invites. This journey not only deepened my love for creativity but also strengthened my skills in managing end-to-end projects, working with clients, and building a brand from the ground up.

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Skills

Skills

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Education

Degree Institution - SVKM’s Usha Pravin Gandhi 2020-2023

• Bachelors in Film, Television & New Media Production

Certificate Institution - Coursera 2024-2025 Year

• Google Digital Marketing & E-commerce Professional Certificate </aside>